book

The Art of Digital Marketing

by Ian Dodson

April 2016

Beginner to intermediate

400 pages

10h 46m

English

Wiley

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What Makes This Book Different?Start with the Customer and Work BackwardWhat Are the 3i Principles?
An IntroductionSearch Engine Result Pages: PositioningSearch BehaviorStage 1: GoalsStage 2: On-Page OptimizationStage 3: Off-Page OptimizationStage 4: AnalyzeSo, What Have You Learned in This Chapter?
An IntroductionStage 1: GoalsStage 2: SetupStage 3: ManageStage 4: AnalyzeSo, What Have You Learned in This Chapter?
An IntroductionDisplay Advertising: An Industry OverviewStage 1: DefineStage 2: FormatStage 3: ConfigureStage 4: AnalyzeSo, What Have You Learned in This Chapter?
An IntroductionStage 1: Data—Email Marketing ProcessStage 2: Design and ContentStage 3: DeliveryStage 4: DiscoverySo, What Have You Learned in This Chapter?
An IntroductionStage 1: GoalsStage 2: ChannelsSo, What Have You Learned in This Chapter?

An IntroductionStage 3: ImplementationStage 4: AnalyzeLaws and GuidelinesSo, What Have You Learned in This Chapter?
An IntroductionStage 1: OpportunityStage 2: OptimizeStage 3: AdvertiseStage 4: AnalyzeSo, What Have You Learned in This Chapter?
An IntroductionStage 1: GoalsStage 2: SetupStage 3: MonitorStage 4: AnalyzeSo, What Have You Learned in This Chapter?
An IntroductionStage 1: ApproachStage 2: AudienceStage 3: ActivitiesStage 4: AnalysisSo, What Have You Learned in This Chapter?

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Additional Resources

Go to www.artofdmi.com for select case studies and insightful DMI blog posts as additional support material for each chapter. To access the cases you will need to enter a password, which is the first word in the second paragraph of Chapter 7.