September 2015
Beginner
600 pages
14h 19m
English
Chapter Seven
Figure 7.1

After a painfully rapturous brainstorming session, you have a huge list of ideas in front of you. This is where many designers trip up. They have so many ideas they like, they aren’t sure what to pick. Or, they have a lot of mediocre ideas, but nothing spectacular, so again they aren’t sure what to pick. So they float around for too long, in a vague haze of indecision, hoping that the “right idea” will suddenly become clear, if they just wait a little longer.
But something magic happens when you pick an idea and decide you are going to make it happen. As Steinbeck ...
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