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The Art of Game Design, 2nd Edition
book

The Art of Game Design, 2nd Edition

by Jesse Schell
September 2015
Beginner
600 pages
14h 19m
English
A K Peters/CRC Press
Content preview from The Art of Game Design, 2nd Edition

Chapter Seventeen

Stories and Games Take Place in Worlds

Figure 17.1

Figure showing chapter's title as diagram

Transmedia Worlds

In May of 1977 the film Star Wars premiered. It was a surprise hit with young and old alike, but especially with the young. Children were going to see it again and again. It took nearly a year for Kenner Toys to produce a line of action figures based on the movie characters, but even a year after the film’s release, the toys were a tremendous success, selling as fast as they could be produced, and continuing to sell well for years. Other Star Wars merchandise was produced — posters, jigsaw puzzles, sleeping bags, paper plates, and just about everything else ...

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Publisher Resources

ISBN: 9781466598645