—Sarah E. Schafer, University of Wisconsin–Oshkosh
—Stephen K. Callaway, University of Toledo
—Yue Zhang, University of Toledo
A new automobile use paradigm of one-way car sharing is conceptualized in a framework of service-dominant logic. A conceptual model of value proposition for one-way car sharing is examined for effects on regional vehicle inventory and levels of utilization. Research in phase I, reported here, focuses on literature review to gain insight on antecedents of successful car-sharing systems and secondary data collection for development of a geographic information system (GIS) application to use for travel demand and trip assignment analysis in phase II.