September 2015
Beginner to intermediate
336 pages
7h 44m
English
book
The Best Thinking in Business Analytics from the Decision Sciences Institute
by Decision Sciences Institute, Merrill Warkentin
Content preview from The Best Thinking in Business Analytics from the Decision Sciences Institute
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8. One-Way Car Sharing: A New Paradigm
—Sarah E. Schafer, University of Wisconsin–Oshkosh
—Stephen K. Callaway, University of Toledo
—Yue Zhang, University of Toledo
Abstract
A new automobile use paradigm of one-way car sharing is conceptualized in a framework of service-dominant logic. A conceptual model of value proposition for one-way car sharing is examined for effects on regional vehicle inventory and levels of utilization. Research in phase I, reported here, focuses on literature review to gain insight on antecedents of successful car-sharing systems and secondary data collection for development of a geographic information system (GIS) application to use for travel demand and trip assignment analysis in phase II.
Introduction
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