September 2015
Beginner to intermediate
336 pages
7h 44m
English
book
The Best Thinking in Business Analytics from the Decision Sciences Institute
by Decision Sciences Institute, Merrill Warkentin
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Index
A
accuracy of data quality, 19
advertising, direct marketing
communication methods, 1
agent-based simulation, 160, 163-172
model assumptions, 168
AHP (analytic hierarchy process), 136-137
triangular fuzzy numbers, 138-140
supplier selection, 217
Air Deccan, 92
analytic cognitive processes, 37-38
analytics
agent-based simulation, 160, 163-172
defining, xi
geographic analytics, 125
unstructured data, 18
anchoring bias, 35-39. See also de-bias techniques research study
CRT, 37-
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.