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The Best Thinking in Business Analytics from the Decision Sciences Institute
book

The Best Thinking in Business Analytics from the Decision Sciences Institute

by Decision Sciences Institute, Merrill Warkentin
September 2015
Beginner to intermediate content levelBeginner to intermediate
336 pages
7h 44m
English
Pearson
Content preview from The Best Thinking in Business Analytics from the Decision Sciences Institute

Index

A

accuracy of data quality, 19

advertising, direct marketing

call to action, 1-2

communication methods, 1

agent-based simulation, 160, 163-172

agents, 163-164

applications, 165-167

auction mechanism, 169-172

future research, 180-181

MAS, 164-165

model assumptions, 168

results, 172-180

agents, 163-164, 168-169

AHP (analytic hierarchy process), 136-137

fuzzy AHP, 140-142

triangular fuzzy numbers, 138-140

supplier selection, 217

Air Deccan, 92

analytic cognitive processes, 37-38

analytics

business analytics, 159-160

agent-based simulation, 160, 163-172

defining, xi

geographic analytics, 125

in healthcare, 247-249

improving data quality, 17-18

unstructured data, 18

anchoring bias, 35-39. See also de-bias techniques research study

CRT, 37-

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Publisher Resources

ISBN: 9780134073019Purchase book