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The Best Thinking in Business Analytics from the Decision Sciences Institute by Merrill Warkentin, Decision Sciences Institute

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Index

A

accuracy of data quality, 19

advertising, direct marketing

call to action, 1-2

communication methods, 1

agent-based simulation, 160, 163-172

agents, 163-164

applications, 165-167

auction mechanism, 169-172

future research, 180-181

MAS, 164-165

model assumptions, 168

results, 172-180

agents, 163-164, 168-169

AHP (analytic hierarchy process), 136-137

fuzzy AHP, 140-142

triangular fuzzy numbers, 138-140

supplier selection, 217

Air Deccan, 92

analytic cognitive processes, 37-38

analytics

business analytics, 159-160

agent-based simulation, 160, 163-172

defining, xi

geographic analytics, 125

in healthcare, 247-249

improving data quality, 17-18

unstructured data, 18

anchoring bias, 35-39. See also de-bias techniques research study

CRT, 37-

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