The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
by John Elkington, Jochen Zeitz, Sir Richard Branson
About the Authors
John Elkington (Twitter: @volansjohn) has worked for forty years in the environmental, sustainability, and social innovation fields. He has cofounded four companies (Environmental Data Services in 1978, John Elkington Associates in 1983, SustainAbility in 1987, and Volans in 2008), sits on more than twenty boards or advisory boards, and is a founder-member of The B Team advisory board. He has now authored or coauthored nineteen books, including the million-selling Green Consumer Guide. Among the terms he is responsible for are environmental excellence (1984), green growth and green consumer (1986), triple bottom line (1994), People, Planet & Profit (1995), Future Quotient and future quo (2011), and the global C-suite (2012). ...
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