August 2014
Intermediate to advanced
272 pages
5h 45m
English
book
The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
by John Elkington, Jochen Zeitz, Sir Richard Branson
Content preview from The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
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Chapter 10Keep the Long Run in Mind
Time horizons are central to The B Team agenda. Too many organizations have focused for too long on short-term horizons in which quarterly earnings have reigned supreme. Chances are that this era will end sooner than many people imagine—as such periods tend to—and that the pendulum will once again begin to swing in favor of businesses that think and invest longer term.
Nevertheless, business remains too focused on the short term, and Dominic Barton, global managing director of McKinsey & Company, has joined forces with Mark Wiseman, president and CEO of the Canada Pension Plan Investment Board (CPPIB), to warn that “the tyranny of short-termism” is currently gaining an even stronger grip on the global C-suite. ...
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