Chapter 9Learn from Nature's Model
If we are to succeed in making business sense out of the Breakthrough Challenge, we need not just different priorities but also new types of thinking about how value is best created and distributed. Many of the necessary ideas will be developed well outside the box—that is, outside the walls and confines of our incumbent companies, industries, disciplines, and mind-sets.
In that context, anyone looking for powerful insights into tomorrow's technologies and business models would be well advised to turn to someone—or something—that has a long track record of developing breakthrough innovations. Given that nature has been doing just this for several billion years, that's where a growing number of innovators ...
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