August 2014
Intermediate to advanced
272 pages
5h 45m
English
book
The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
by John Elkington, Jochen Zeitz, Sir Richard Branson
Content preview from The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
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Chapter 5Embrace Well-Being
If you are unlucky enough to suffer from an anxiety disorder, depression, or autism, but lucky enough to live in Dorset, England, you may find that the local doctor is willing to prescribe a free surfing course as part of a program sponsored by the country's National Health Service. The idea here is not simply to treat such complaints with drugs but to help those affected to break out of the destructive spirals that such disorders can promote. The results so far suggest that those who have gone through such a course experience improvements in confidence, self-esteem, and well-being.1
You could say that Patagonia founder and owner Yvon Chouinard was well ahead of this wave with his book Let My People Go Surfing
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