The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line

Chapter 7Pursue Full Transparency

Open, accountable forms of transparency anchor all other priorities and objectives of The B Team; they are a sine qua non. Useful transparency involves sharing the right information at the right time with the right users or stakeholders—and in the right ways.

The public appetite and demand for transparency—both in the public and private sectors—has been growing for decades, having been the focus of any number of NGO campaigns and of right-to-know legislation in some countries. In the United States, for example, the Enron debacle of the early 2000s sent transparency considerations rocketing up the political agenda. In the wake of this scandal and others in a similar vein, legislation like the Sarbanes-Oxley ...