Chapter 16The Role of AI in Decision Making—Marketing Strategies and How Brands Use IPL as a Marketing Platform
S. Veena Reddy, Sudhakar Reddy Nalamalapu, R. Ramakrishna Reddy, and Dr. Rajesh Kumar K.V.
Woxsen University
Hyderabad, Telangana, India
DOI: 10.4324/b23404-16
16.1 Introduction
Indian Premier League, or IPL, is an international cricket event that takes place there. IPL is frequently managed on a large scale with many investors and partners around the country. The Board of Control for Cricket in India (BCCI) mainly supports IPL. There have been several seasons of the IPL.
A double round-robin event with a total of eight teams has been a hallmark of every IPL season. So, throughout the league stage, they played 56 games. The top ...
Get The Business of the Metaverse now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
