PREFACE
Research consistently highlights the critical role of business planning in driving the success in starting or growing a business. The Office for National Statistics (ONS) provides comprehensive data on business survival rates in the UK. According to their latest report businesses with a business plan have a significantly higher survival rate, with around 70 per cent of businesses that survive beyond five years having a plan. Conversely, 25 per cent of new businesses without a plan fail within just two years. The British Business Bank Impact Report 2024 shows that businesses with well-structured plans grow up to five times faster than those without.
This workbook distills the expertise of faculty from Cranfield School of Management and ...
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