August 2025
Intermediate to advanced
312 pages
7h 33m
English
Content preview from The Business Plan Workbook, 11th Edition
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ASSIGNMENT 12 Competing online
Few if any businesses can hope to survive – let alone compete – without a strong online presence. As of 2024, there were over 6 billion internet users worldwide, accounting for approximately 70 per cent of the global population. Just over a fifth of all retail sales take place online.
Research shows that many retailers already report that more than two-thirds of website browsing takes place on smartphones and tablets, and a rapidly growing number of consumers conclude their purchase in this way.
The range of products sold online is extending considerably, and with it the way business does business is changing. For example, car buyers used to make five or more visits to a dealer while making up their minds, but ...
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