The Business Plan Workbook, 11th Edition

Introduction

Introduction

Starting a new venture, whether it is a for-profit business, a social enterprise or public initiative, may seem a daunting task when you first start to gather ideas together and make tentative plans. Many would-be entrepreneurs after putting a toe in the water quickly pull back reckoning that either they don’t have the skills, their business concept is not all that compelling or raising the money is going to be challenging, expensive and altogether too risky a proposition.

You may well still be experiencing shock waves from Covid-19 and think this is not a great time to be in business. But coronavirus was preceded by Avian Flu, Cholera, Crimean-Congo haemorrhagic fever, Dengue Fever, Ebola, HIV-Aids, Lassa fever, Marburg ...