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The Business Plan Workbook, 11th Edition
book

The Business Plan Workbook, 11th Edition

by Colin Barrow
August 2025
Intermediate to advanced
312 pages
7h 33m
English
Kogan Page
Content preview from The Business Plan Workbook, 11th Edition

ASSIGNMENT 1 Coming up with a winning idea for your business plan

In this first assignment you should introduce your ‘business’ proposition to the future readers of your business plan. Explain something of how you arrived at your business idea, why you think people have a need for your product or service, and what your goals and aspirations for the business are. If your proposition needs financing, you could give some preliminary idea of how much you may need and what you intend to do with those funds. Remember, all these ideas are likely to be significantly modified later on – some more than others – but you need to have some idea at the outset of where you are going if you are to have any chance at all of getting there.

Here are the proven ...

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Publisher Resources

ISBN: 9781398623699