August 2025
Intermediate to advanced
312 pages
7h 33m
English
Content preview from The Business Plan Workbook, 11th Edition
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ASSIGNMENT 22 Stress testing your business projections
While you may have been realistic in preparing your forecasts of sales and related costs, it is highly probable that during year 1 especially, your actual performance will not be as expected. This could be for one or more reasons, such as resistance to innovation (if a new product), overestimate of market size, change in consumer demand, slow take-up of product – or worse still, you could hit a period when a pandemic or financial meltdown strikes. All these could mean that sales forecasts are significantly wrong. It is advisable to pre-empt any potential investor’s question, such as ‘What happens if your sales are reduced by 20, 30 or even 40 per cent?’, by asking yourself the question ...
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