August 2025
Intermediate to advanced
312 pages
7h 33m
English
According to management guru Peter Drucker ‘there is only one valid definition of a business purpose; to create a customer’. This has led to the belief that three elements other than the 4 Ps are as important – and hence the name 7 Ps. These additional Ps are:
People – friendly helpful staff are better than rude untrained ones.
Process – how the product or service is delivered matters. So complicated ordering systems, confusing websites and unhelpful returns policies can work against a business.
Physical Evidence – the physical environment needs to be attractive and appropriate, particularly for retail businesses. So for McDonald’s a play area is a plus, but would perhaps be inappropriate ...
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