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The Complete Idiot's Guide to MBA Basics, 3rd Edition

Book Description

This is the time to expand your career opportunities - and the knowledge in here can be the key.

This third edition compresses the most significant skills and lessons of a two year MBA into one comprehensive guide. With clear, concise information, expert Tom Gorman includes recent developments in management, economics, marketing, leadership, information technology, and communications. Whether the reader is studying to achieve an advanced degree or needs the concrete, practical skills required in the business world, this guide is the most current and comprehensive available.

? Practical guide to the most significant issues facing business professionals today.

? A suitable study tool for all graduate students as well as those trying to expand their skills and knowledge in their careers.

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Introduction
  4. Acknowledgements
  5. Part 1 - Managing People
    1. Chapter 1 - The Meaning of Management
    2. Chapter 2 - The Seven Skills of Management
    3. Chapter 3 - The Moving Parts of a Business
    4. Chapter 4 - Lessons in Leadership
    5. Chapter 5 - The Nuts and Bolts of Managing People and Teams
  6. Part 2 - Making Decisions About Resources and Operations
    1. Chapter 6 - The Business Cycle and Economic Indicators
    2. Chapter 7 - Getting Down to Business: Operations Management
    3. Chapter 8 - Decisions, Decisions
    4. Chapter 9 - Budget Basics
    5. Chapter 10 - Managing for Productivity and Quality
  7. Part 3 - Managing Money, Accounting, and Finance
    1. Chapter 11 - Meet Your Balance Sheet
    2. Chapter 12 - Making a Statement: Income and Cash Flow
    3. Chapter 13 - Financial Analysis
    4. Chapter 14 - Look at the Books
    5. Chapter 15 - Making Investment Decisions
    6. Chapter 16 - Ups and Downs: The Financial Markets
  8. Part 4 - Managing Marketing for Maximum Sales
    1. Chapter 17 - Ready, Aim, Sell
    2. Chapter 18 - Who Are Your Customers, Anyway?
    3. Chapter 19 - The Five P’s of Marketing
    4. Chapter 20 - You Can Understand Advertising (and That’s a Promise!)
    5. Chapter 21 - Selling to Customers and Keeping Them Happy
    6. Chapter 22 - Product Development: Pioneers at Work
  9. Part 5 - Steering the Business into the Future
    1. Chapter 23 - Charting a Course with Strategic Planning
    2. Chapter 24 - Managing Risk in a Risky World
    3. Chapter 25 - Achieving Corporate Responsibility and Sustainability
    4. Chapter 26 - Entrepreneurship and Small Business Management
    5. Chapter 27 - Doing Well by Doing Good: Business Law and Ethics
  10. Index