This is the time to expand your career opportunities - and the knowledge in here can be the key.
This third edition compresses the most significant skills and lessons of a two year MBA into one comprehensive guide. With clear, concise information, expert Tom Gorman includes recent developments in management, economics, marketing, leadership, information technology, and communications. Whether the reader is studying to achieve an advanced degree or needs the concrete, practical skills required in the business world, this guide is the most current and comprehensive available.
? Practical guide to the most significant issues facing business professionals today.
? A suitable study tool for all graduate students as well as those trying to expand their skills and knowledge in their careers.
Table of contents
- Title Page
- Copyright Page
- Part 1 - Managing People
- Part 2 - Making Decisions About Resources and Operations
- Part 3 - Managing Money, Accounting, and Finance
- Part 4 - Managing Marketing for Maximum Sales
- Part 5 - Steering the Business into the Future
- Title: The Complete Idiot's Guide to MBA Basics, 3rd Edition
- Release date: May 2011
- Publisher(s): Alpha
- ISBN: 9781101514757
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