Chapter 22
Product Development: Pioneers at Work
In This Chapter
• How to develop successful products—and quickly kill the duds
• Where to get ideas for great new products
• Why new products are the key to growth
As I’m sure you’ve noticed, in our economy, new products are introduced with amazing frequency. At times it seems that if a product isn’t new or improved—or new and improved—then it isn’t worth selling. This focus on new products is driven by market demand, competitive concerns, and our ability to improve products with better technology.
New products are the lifeblood of many companies. Remember that, aside from raising prices, you have only four ways to increase sales, and two of them involve new products: you can sell new products ...

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