May 2011
Beginner
464 pages
11h 28m
English
Content preview from The Complete Idiot's Guide to MBA Basics, 3rd Edition
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Part 4
Managing Marketing for Maximum Sales
Everything you do as a manager comes down to the customer. All your work is for nothing if customers don’t buy what your business sells. People in marketing and sales spend their working lives focusing on the customer. Who is the customer? What does the customer want? What will the customer pay for it? When is the customer satisfied? Where can we find new customers? How can we beat our competitors in the fight for customers?
Because customers make or break a business, the human factor dominates marketing and sales more than any other area of business. This makes these areas the most exciting part of business to many people. But marketing and sales are also where business competition can be toughest. ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.