June 2013
Intermediate to advanced
368 pages
10h 11m
English
book
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World, second Edition
by Al Lieberman, Pat Esgate
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8. A Handful of Content: Games, Mobile Applications, and Mobile Marketing
Electronic gaming has continued its rapid rise, now claiming more revenue than either movies or music. However, gaming faces challenges. Classic video gaming, focused on a specific sector of the population, must widen its base while also battling the prime concerns of consumers: which device, what type of access, and how about that content? In the meantime, social and mobile gaming are charging up from behind, riding the wave of smartphones and tablets, changing the gaming and the marketing landscape. This ever-increasing interest in gaming is causing many products and services to include gaming in their marketing efforts.
Where devices go, marketing is soon to follow. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.