Entertainment is a technology-driven industry and, as such, is caught up in a disruption not seen in hundreds of years. The digital revolution has created exciting new pathways, but has opened the door to pirates. Traditional business models are under attack. One can barely keep up with the avalanche of hardware, all creating new ways to deliver the product to consumers hungry for more, now.

Preparing those who will create, manage, distribute, and market entertainment and media is no small feat, given this sea change. In the last two decades, Al Lieberman has overseen the creation and growth of the Entertainment, Media, and Technology Program at NYU’s Stern School of Business, which now offers sixty sections and a curriculum that offers ...

Get The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World, second Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.