The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World, second Edition
by Al Lieberman, Pat Esgate
© 2014 by Pearson Education, Inc.Publishing as FT PressUpper Saddle River, New Jersey 07458
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Printed in the United States of America
First Printing July 2013
ISBN-10: 0-13-309208-9 ...
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