Index

Numbers

1-800-OKCABLE, 132

6-2-2 formula, movies, 47

20/20 Films, 72

87th Precinct novels, 165

1992 Cable Protection and Completion Act, 119-120

1999 Satellite Home Viewer Improvement Act, 192

360 deals, music, 192-193

A

A&E, 124

ABA (American Bookseller's Association), 153

ABC (American Broadcasting Corporation), 77, 79

Abu Dhabi, 273

AC Nielsen companies, 31

acquisition editor, 151

ad spends, TV ratings, 86

advances, book publishing, 151

advertisers, ratings, 84

advertising

mobile marketing, 184-185

monetizing mobile gaming, 181

Aero, 143-144

AF of M (American Federation of Musicians), 192

AFC (American Football Conference), 218

affiliate networks, 185

affiliates, local television stations, 80

African-Americans, BET/Viacom, 122-123

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