June 2013
Intermediate to advanced
368 pages
10h 11m
English
book
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World, second Edition
by Al Lieberman, Pat Esgate
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Index
Numbers
1-800-OKCABLE, 132
6-2-2 formula, movies, 47
20/20 Films, 72
87th Precinct novels, 165
1992 Cable Protection and Completion Act, 119-120
1999 Satellite Home Viewer Improvement Act, 192
A
A&E, 124
ABA (American Bookseller's Association), 153
ABC (American Broadcasting Corporation), 77, 79
Abu Dhabi, 273
AC Nielsen companies, 31
acquisition editor, 151
ad spends, TV ratings, 86
advances, book publishing, 151
advertisers, ratings, 84
advertising
monetizing mobile gaming, 181
AF of M (American Federation of Musicians), 192
AFC (American Football Conference), 218
affiliate networks, 185
affiliates, local television stations, 80
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