June 2013
Intermediate to advanced
368 pages
10h 11m
English
book
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World, second Edition
by Al Lieberman, Pat Esgate
Content preview from The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World, second Edition
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10. Major Leagues, Major Money: Sports
In this chapter, we look at the many faces of sport as an entertainment. Perhaps nowhere else in the world of entertainment is the impact of marketing felt so strongly as in sports. The supposedly simple act of kicking, catching, dunking, or chipping a ball forms a complex multibillion dollar business, with only a fraction of that from gate admissions.
This Sporting Life
Sports crossed the line from athletic competition to entertainment long ago, combining the event itself with technology that beams it everywhere, creating massive fan bases that have no real geographic boundaries. And, as sports embraced entertainment, entertainment embraced sports, utilizing a rising “jockocracy” to fill the media’s analyst ...
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