August 2013
Beginner
240 pages
6h 17m
English
Following are some books you might enjoy. Although they’re in no way critical to employing The Design Method in your work, I’ve found all of these books helpful. I think you’ll likely get a lot out of them as well—even if they don’t all seem immediately related to this book’s subject and contents.
The 80/20 Principle by Richard KochEarly in the formation of our agency I read Koch’s book, and it shaped a great deal of how we treat our process. Understanding the 80/20 principle may not require you to read the entire book, but doing so does reinforce the key truth that there’s a disproportionately high return on certain activities and that you can use this imbalance to your benefit. Grasping this notion can help you produce more ...