Suggested Reading
Following are some books you might enjoy. Although they’re in no way critical to employing The Design Method in your work, I’ve found all of these books helpful. I think you’ll likely get a lot out of them as well—even if they don’t all seem immediately related to this book’s subject and contents.
The 80/20 Principle by Richard KochEarly in the formation of our agency I read Koch’s book, and it shaped a great deal of how we treat our process. Understanding the 80/20 principle may not require you to read the entire book, but doing so does reinforce the key truth that there’s a disproportionately high return on certain activities and that you can use this imbalance to your benefit. Grasping this notion can help you produce more ...
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