The Design Method: A Philosophy and Process for Functional Visual Communication

Index

80/20 Principle, The (Koch), 211

A

A/B testing, 164

about this book, xi–xiii

actions, flowcharting, 110–111

AdAge.com website, 11

advertisements, 24, 164

ambiguity, eschewing, 22–23

analyzing test results, 162–163

angry customers, 87

app development video, 47–48

Application stage, 62, 149–172

analyzing test results in, 162–163

building prototypes in, 152–153

catching mistakes in, 170

checklists used in, 169

completion tasks in, 170–172

creative brief referred to in, 166–167

determining the design DNA in, 156–158

iteration process in, 150–152

logistics and details in, 167–168

overcoming obstacles in, 153–154

overview of processes in, 150

placeholder vs. real content used in, 155–156

producing your designs in, 164–166

refining your work in, ...