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The Design Method: A Philosophy and Process for Functional Visual Communication by Eric Karjaluoto

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Preface

Design writing can be difficult to put into use. When I started out, I found this frustrating. I didn’t need design books filled with heady academic discourse; I just wanted to learn better ways of working. Although theoretical discussions can be fun, they often have little bearing on your daily practice and can be a distraction.

Real designers aren’t chewing on their glasses and pontificating on the “nature of design”; instead, they’re solving problems, improving experiences, and helping people communicate. They work for paying clients on projects that ship. Some may dream of luxurious environments, speaking events, and adoring fans; nevertheless, the actual gig is usually far more ordinary—in my mind, it’s a lot like working with 2x4s ...

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