Chapter 6. Determining Course: The Planning Stage
The Planning stage involves outlining your high-level strategy and then creating a plan that further clarifies directives, audience, and tactics. Only with this plan in place should you move on to the Creative stage.
Design is a Plan
Although many think of design solely as an outcome, design is—quite literally—a plan. Design is a blueprint, diagram, recipe, or schematic for the construction of an object, concept, process, or system. A house plan is a design. A flowchart documenting the way users interact with a system is a design. A script for a film is a design.
The Planning stage of The Design Method is not optional. In fact, without planning, you don’t have design. Creations made without ...