CHAPTER 18Next Steps

When your design studio ends, the real work begins. The design studio is really just the first of many steps in a product's development. The final sketches represent many things:

“The journey of a thousand miles begins with one step.”

— Lao Tzu

  1. Product Alignment. The final designs mean the team has alignment based upon the sketches that were created and evaluated. Since you did not have to sit in meeting after meeting with circular conversations, you quickly get alignment by doing the visual thinking of a design studio,
  2. Focused Direction, The final sketches from a design studio represent a focused direction (or vision) for the team. You can share this vision almost immediately. Based upon my experience, you can see 75% ...

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