The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future

Manifesto

The Designer’s Declaration

Let’s call it how it is: business has yet to recognize design as a core competency. In turn, without that seat at the table, designers aren’t positioned (or encouraged) to reach their full potential. Suffice it to say, this situation is hurting both business and design.

Trust that we designers have a higher calling. Answering that call forces us to reclaim the discipline of design and redefine it for modern times. Ours will be the modern era of design. Practitioners are called upon to be skilled in defining not only form and function, but strategy—designers leveraging their highly creative lens to assemble connections via skillful problem solving. With this new platform, designers can sculpt the inevitable: ...