PREFACE
Without doubt, sport is big business. As we sit here writing this preface in the summer of 2022, we are recovering from a global health pandemic and the occurrence of Covid-19, a pandemic that resulted in huge disruption around the globe from early 2020. Sport, like all other sectors, has seen a significant from the pandemic both at a personal and financial level. Yet, it remains a sector that holds an enviable reputation and is in a strong position to bounce back rapidly, undiminished from the financial frailties that have been exposed.
In many ways, sport, and professional sport, has appeared recession-proof – with supporters flocking back to stadiums to support their teams, and replica matchday jersey’s, alongside a magnitude of other ...
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