9 INTERPRETING ANNUAL REPORTS IN PROFESSIONAL TEAM SPORTS
Control of finances within an organisation is critical for survival, growth, and (if trading volumes are good enough) profitability. The owner(s) of a business and those responsible for running it will need accurate and up-to-date information to be able to make effective decisions regarding the finances of the organisation. Consequently, we now need to move beyond the superficial analysis of the income statement, balance sheet, and cash flow statement and analyse the annual reports in more detail. This is also where finance gets interesting. It also allows for a more holistic look at performance, something we advocated earlier, and allows us to get underneath ...
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