13 OVER THE TOP (OTT) BROADCASTING PLATFORMS AND COMMERCIAL SHIFTS IN PROFESSIONAL TEAM SPORTS

DOI: 10.4324/9781003130130-16

The sport broadcasting industry may change substantially in the coming years linked to the likes of Amazon, Facebook, and others entering the live streaming market for sports. The way in which people consume sport in a digital sense is changing almost daily, and the “on-demand” TV companies and social media companies have a huge role to play in shaping this future landscape. Amazon has the potential to become a disruptive force in this market, and we will highlight some examples of how they have impacted the market already in recent years. First, we need to define what exactly it is that we are talking about.

Over the ...

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