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The Elements of Blogging by Jerry Lanson, Mark Leccese

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1Anatomy of a Blog Post

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What makes an effective blog post is an audience. But to get there, you’ll need an original, focused topic; a clear headline that draws ever-fickle readers in; good pictures or graphics; tight writing; links to other media; a bit of personality; and the opportunity for others to talk with you or talk back at you.

Blogging has its similarities to traditional journalism. What makes it different is a little more voice and a lot more of a level playing field with readers. In some ways, in fact, it has filled the void of everyman journalism, as mainstream publications become more expensive and more written for and by elites. ...

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