3Getting Started


Nulla dies sine linea—Not a day without a line

—Horace, 65–68 BC

In 1999, there were 23 blogs on the Internet, and in 2000 the word “blog” appeared in the New York Times exactly once.

By 2011, the company NM Incite was tracking 181 million blogs worldwide before it stopped counting. In the Introduction to this book, we gather data and estimate that in 2014, there are at least 240 million blogs worldwide.

Rebecca Blood, one of the first bloggers, wrote in a September 2000 post that by keeping a blog, a writer becomes more assured. A blogger, she wrote, “by virtue of simply writing down whatever is on his mind, will be confronted ...

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