CHAPTER 11Communication and Political Management Strategies to Enable Innovation
What is strategic communication, and why does the business analyst need to use it? For business analysts to communicate effectively with all key stakeholders, they need to be both credible and influential. They need to respect the valuable time of stakeholders, think holistically, strive for innovation, continually focus on business benefits, and make themselves not only heard, but also memorable (see Figure 11-1).
FIGURE 11-1. Elements of Strategic Communication
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