CHAPTER 10

Marketing: Letting People Know You Are There

Stopping advertising to save money is like stopping your watch to save time

—Henry Ford

Marketing is a vital part of any business and is integral to its chances of success. In today’s competitive business environment, it is a necessity to set yourself apart from the crowd. Most business types will have a marketing strategy, and a universal objective of businesses is to sell their products or services.

Marketing is the process of getting clients or customers interested in the service or product that your business offers. The process involves research, promoting, and selling, but ultimately, it is with the view of getting your product or service and your customers, together.

Any business in ...

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