CHAPTER 11

The Importance of Social Media and Networking

If people like you they will listen to you, but if they trust you, they will do business with you

—Zig Ziglar

In a nutshell, networking is the process of building and maintaining a mutually beneficial relationship with other business people as well as potential clients and customers. While this allows you to tell other people about your business and hopefully win new clients, it is important to remember that it is also about how you can help other business peers. The mutually beneficial aspect is all important; some opinions say that giving is, in fact, a starting point in networking rather than what you can get. It is about balance, but giving out the right impression is vital, and you ...

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