CHAPTER 12

Decision Making

Whenever you see a successful business, someone once made a courageous decision

—Peter F. Drucker

Your approach to taking decisions is business critical. As an entrepreneur, you make decisions about everything, decisions that relate to an impact on every aspect of your business. Clearly, some decisions will be more significant than others; however, every entrepreneurial decision you take has a consequence for your business.

There are a series of generally accepted stages in the decision-making process:

  • Recognize the reality that there is a challenge, an issue that you need to deal with. This mean there will be a gap or deviation from your desired entrepreneurial outcome and the current reality. You therefore need ...

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