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The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David B. Thomas, Mike Barlow

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About the Authors

David B. Thomas is Executive Director at New Marketing Labs, overseeing client relations. A marketing professional with more than 20 years experience in corporate and entrepreneurial environments, Dave came to NML from SAS, the leader in business analytics software and services. As Social Media Manager for SAS, Dave built on a global grass roots effort to create the company’s social media strategy, policies, and training. Dave began his career in 1989 as a reporter and photographer for the Chapel Hill News in Chapel Hill, N.C. Before joining SAS he worked for Yep Roc Records, where he directed Web and social media marketing and launched the Web store. He has also held marketing and marketing communications positions at Nortel and Geomagic.

He has been actively engaging online since 1994 when he joined his first Internet forum, and began blogging in 2002 when he wrote the daily update for the Iceland Airwaves music festival. He lives in Carrboro, North Carolina with his wife, Jean, and his son, Conrad. You can learn more about Dave at dbthomas.com.

Mike Barlow is an award-winning journalist, author, ghostwriter, and communications strategist. Mike’s 18-year career in daily newspaper journalism included stints at several respected suburban newspapers, including the Times Herald-Record, the Journal News, and the Stamford Advocate. His feature stories and columns have appeared in the Los Angeles Times, Chicago Tribune, Miami Herald, Newsday, Hartford Courant, and ...

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