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The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David B. Thomas, Mike Barlow

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Index

Aase, Lee

Aberdeen Group

Accenture

Accounts payable example

Adaptation to new reality

Alerting (listening activity)

Altimeter Group

Analytics:

Kinaxis strategy

outsourcing and

overview

purpose of

SAS strategy

Apple Computers

Armano, David

AT&T

B2B (business to business):

blog strategies

conferences

facilitating via social media

feedback

immediate action steps

Phonebooth.com strategies

Twitter strategies

Baby Boomers

Bailey, Steven

Barnum, P. T.

Bastone, John

BBC

Benkler, Yochai

Bennett, Arnold

Berger, Richard

Best Buy

Bing search engine

blip.fm

Bloggers’ Muse program

Blogs. See also Microblogs

additional resources

B2B strategies

Bloggers’ Muse program

diversifying communication channels

marketing strategies

public relations strategies

writing blog posts

BlueIQ campaign (IBM)

Blue Sky Factory

Bodnar, Kipp

Bolen, Alison

BP

Brand cultivation

Brill, LaSandra

Brito, Michael

Brogan, Chris

Buffett, Warren

Burtis, Keith

Business analytics, and performance

Business transformations, and social enterprises

Career pages

CareOne Services, Inc.

CBS Radio Network

Centralized model (community manager)

Cerwinske, Jona

Chambers, John

Chapman, CC

Chatter product

Churchill, Winston

Cisco

Citi

Cnet.com

Coca-Cola

Cohen, Jeffrey L.

Collaboration:

efficiency of

EMC strategy

facilitating via social media

IdeaStorm tool

social

in social enterprises

via corporate platform

as workforce motivator

Collins, Kendall

Comcast

Communication:

diversifying channels

exclusionary methods

facilitating via social media

identifying goals for

internal

picking up random noise

response policies

social communications ...

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