Almost every name you read in this book represents someone who went out of his or her way to talk to us and share what’s working. One of the beautiful things about social media, at least here in late-2010, is how open and honest the practitioners are about what they’re doing. The people helping to bring this revolution to the corporate world are doing it not just because they see a way to increase their profits but because they know that promoting a more open and honest philosophy and methodology of business communication can truly help make this a better world.
My thanks to all of them who shared so freely of their knowledge and ideas, including Lee Aase, John Bastone, LaSandra Brill, Jeff Cohen, Len Devanna, Bert Dumars, Craig Duncan, Jeanette Gibson, Nathan Gilliatt, Becky Graebe, Allison Green, Annette Green, Patty Hager, Shel Holtz, Nichole Kelly, Charlene Li, Chris Moody, Jeremiah Owyang, Katie Paine, Christopher S. Penn, Kirsten Watson, and Zena Weist.
Thanks to my SAS boss, Kelly LeVoyer, for her support and encouragement, and to the folks in my chain of command there who saw the value of this book, including SAS External Communications Director Pamela Meek and CMO (and blogger) Jim Davis.
My SAS colleague John Balla deserves a huge round of applause and maybe a big bottle of fancy olive oil for his help with the Social Media Cookbook for Marketing, some of which ended up in this book. John and his colleagues, ably led by Deb Orton, demonstrate every ...