February 2011
Intermediate to advanced
204 pages
4h 39m
English
Recommended Reading
Barlow, Mike, and Michael Minelli. Partnering with the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers. Hoboken, NJ: John Wiley & Sons, 2008.
Benioff, Marc. Behind the Cloud: The Untold Story of how salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry. San Francisco: Jossey-Bass, 2009.
Benkler, Yochai. The Wealth of Networks: How Social Production Transforms Markets and Freedom. New Haven, CT: Yale University Press, 2006.
Brogan, Chris. Social Media 101: Tactics and Tips to Develop Your Business Online. Hoboken, NJ: John Wiley & Sons, 2010.
Brogan, Chris, and Julien Smith. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. Hoboken, NJ: John Wiley & Sons, 2009.
Collins, Jim. Good to Great: Why Some Companies Make the Leap … and Others Don’t. New York: HarperBusiness, 2001.
Deming, W. Edwards. The New Economy for Industry, Government, Education. Cambridge, MA: MIT Center for Advanced Educational Services, 1994.
Downes, Larry. The Laws of Disruption: Harnessing the New Forces that Govern Life and Business in the Digital Age. New York: Basic Books, 2009.
Eiras, José Carlos. The Practical CIO: A Common Sense Guide for Successful IT Leadership. Hoboken, NJ: John Wiley & Sons, 2010.
Greenberg, Paul. CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, 4th ed. New York: McGraw-Hill, 2009.
Greenleaf, Robert K. Servant Leadership: ...
