July 2004
Beginner to intermediate
432 pages
11h 19m
English
Content preview from The Fortune at the Bottom of the PyramidBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 2. Products and Services for the BOP
As we saw in the previous chapter, the BOP can be a viable growth market. During the last decade, many MNCs have approached BOP markets with an existing portfolio of products and services. Because these product portfolios have been priced and developed for Western markets, they are often out of reach for potential customers in BOP markets. More important, the feature–function set has often been inappropriate. As a result, the promise of the emerging BOP markets has been largely illusory.[1] At the same time, developmental agencies have also tried to replicate developed country models at the BOP with equally unsatisfactory results. The development assistance community has invested billions in Western ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.