July 2004
Beginner to intermediate
432 pages
11h 19m
English
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Chapter I. The Market at the Bottom of the Pyramid
The first question that most people ask is this: Is there a market at the BOP? The answer is a resounding “Yes.” The two stories that follow represent the potential of this market.
Casas Bahia is a Brazilian retailer. Started by Samuel Klein in 1952, Casas Bahia has become one of the largest retailers in Brazil. It employs 20,000 people, operates 330 stores, and has a current customer list of over 10 million consumers. Yet it only operates in the deprived areas of Brazil. Its customers are primarily from the favelas—the shanty towns. It is a case of a big business, one with sales of R$4.2 billion (US $1.2 billion), built on converting the BOP into consumers. Samuel Klein learned very early that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.