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The Fortune at the Bottom of the Pyramid
book

The Fortune at the Bottom of the Pyramid

by Harvey C. Fruehauf, C. K. Prahalad
July 2004
Beginner to intermediate
432 pages
11h 19m
English
Pearson
Content preview from The Fortune at the Bottom of the Pyramid

About the Author C. K. Prahalad

 

“…he may well be the most influential thinker on business strategy today.”

 
 --BusinessWeek

Internationally recognized as a specialist on corporate strategy and value-added of top management in multinational corporations, he has consulted with many of the world's foremost companies. In addition to being the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan, he serves on the board of Directors of NCR Corp., Hindustan Lever Ltd., and the World Resources Institute.

A prolific author as well, his book, Competing for the Future (co-authored with Gary Hamel), was a national bestseller and was the Best Selling Business Book of the Year in 1994. He also co-authored Multinational Mission: ...

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Publisher Resources

ISBN: 0131467506Purchase book