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The Fortune at the Bottom of the Pyramid
book

The Fortune at the Bottom of the Pyramid

by Harvey C. Fruehauf, C. K. Prahalad
July 2004
Beginner to intermediate
432 pages
11h 19m
English
Pearson
Content preview from The Fortune at the Bottom of the Pyramid

Preface

This book is a result of a long and lonely journey for me. It started during the Christmas vacation of 1995. During that period of celebration and good cheer, one issue kept nagging me: What are we doing about the poorest people around the world? Why is it that with all our technology, managerial know-how, and investment capacity, we are unable to make even a minor contribution to the problem of pervasive global poverty and disenfranchisement? Why can't we create inclusive capitalism? Needless to say, these are not new questions. However, as one who is familiar with both the developed and the developing world, the contrasts kept gnawing at me. It became clear that finding a solution to the problems of those at the bottom of the economic ...

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Publisher Resources

ISBN: 0131467506Purchase book