Chapter 3Creative Thinking
Why do we fail at coming up with better ideas? Why is our competitor passing us up? How do we win in every area of our business? Companies often miss the mark when it comes to building a culture of creative thinkers and problem solvers. Largely this is due to an inherited culture within the leadership of a company that stifles or completely shuts down creativity and innovation within their workforce. I recently had a conversation with a Senior Manager, and he stated that he “did not need his Team Members, Team Leaders, and First Line managers working on making things better or problem-solving. I just need them focused on building the product, I can fix all their problems in about 10 minutes”. ...
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