The Future of Community

The Future of Community

by John Kraski, Justin Shenkarow
Released December 2023
Publisher(s): Wiley
ISBN: 9781394215256

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Book description

A penetrating look at how web3 will shape our shared future

In The Future of Community: How to Leverage Web3 Technologies to Grow Your Business, a team of web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact web3 is having—and will continue to have—on our technological and social landscapes. The authors discuss why web3 really is the “next big thing” to shape our digital and offline futures and how it will transform the world.

You’ll discover a whole host of web3 applications poised to excite and disrupt industries around the world, from fan tokens that reshape how we think about interactions between artists and fans to self-sovereign identities on the blockchain that allow you to take full control over how your personal data is used and collected online.

You’ll also find:

  • Insightful explorations of technologies and techniques like tokenization, decentralized marketplaces, decentralized autonomous organizations, and more
  • Explanations of how web3 allows you to take greater ownership and control of your digital and offline assets
  • Discussions of why web3 increases transparency and accountability at every level of business, government, and social hierarchies

An invigorating and singularly incisive resource, The Future of Community is a can’t-miss book for futurists, entrepreneurs, founders, business leaders, tech enthusiasts, and web3 fans excited about today’s cutting-edge tech and how it will shape our tomorrows.

Table of contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Copyright
  5. Dedication
  6. Foreword
  7. Authors' Note
  8. Introduction: What Is the Future of Community?
  9. Chapter 1: Back to the Future
    1. Growing Up in the Shadows of Tech
    2. Tequila and Time Machines
    3. Firing Up the DeLorean
    4. Finding the Flux Capacitor
    5. Lightning Strike—Back to the Future
    6. Conclusion
  10. Chapter 2: Three Men and a Pool
    1. Surprise Delivery
    2. Web3, Baby Bottles, and Diapers
    3. Raising Our Newborn Baby
  11. Chapter 3: The Power of Web3
    1. Web3 Is a Curious Thing
    2. Change a Hawk to a Little White Dove
    3. Granny Wants to Come to the Web3 Party
    4. Web3 for Brands
    5. Web3 for Consumers
    6. Scams and the Problems Anonymity Can Cause Brands
    7. Pros and Cons of Web3
    8. Makes Some Weep and Others Sing
    9. Web 1.0 and Web 2.0
    10. Netflix, Facebook, and Community Involvement
    11. Blockchain and eBay
    12. More Than a Feeling—That's the Power of Web3
  12. Chapter 4: More than a Cartoon Party: Supercharging the Creator Economy
    1. Supercharging the Creator Economy
    2. Web3 Pre‐Party
    3. Smooth, Simple, and Seamless On‐Ramps
    4. Disrupting Business as Usual
    5. Ownership
    6. New Ways to Monetize
    7. Giving Power Back to the Creator
    8. Conclusion
  13. Chapter 5: Building Community the Right Way
    1. Find Your Tribe and Vibe
    2. Proof of Human
    3. Building Community on LinkedIn: A Community Conversation
    4. Haters Are Always Going to Hate
    5. How the Power of Community Led to a Book Deal
    6. Leveraging LinkedIn to Power NFT Heat
    7. NFT Heat TV Show
    8. Know Your Lane and Own Your Lane
  14. Chapter 6: Mic Check 1, 2: A New Way to Communicate
    1. Fan Tokens Are the Future of Web3
    2. How Video Games Can Make You Rich
    3. Art Is Transforming and You Don't Need a Second or Third Job
    4. CryptoPunks and Bored Ape Yacht Club
    5. Music Is a Changin’
    6. Goodbye Big Banks, Hello Decentralized Finance
    7. Ticketing to Concerts and Sports Events Will Never Be the Same
    8. A Game‐Changer for Cartoons, Film, and Television
    9. Culture Is Evolving with the Community
    10. The Phygital Boom
    11. Music and Art Drive Culture
    12. Some of Us Still Work at the Office and Your Employees Can Benefit
    13. Transform Communities with Decentralized Autonomous Organizations (DAOs)
    14. Mic Drop
  15. Chapter 7: The Perfect Playbook: How to Make the Right Calls
    1. The Old Playbook
    2. Rewriting the Playbook
    3. Making the Right Calls
    4. Education
    5. Developing a Strategic Stance
    6. Proper Use Cases
    7. Building a Thriving Community
    8. Understanding Web3 Communities
    9. Defining the Community Objectives
    10. Test and Iterate
    11. Prepare to Scale
    12. Conclusion
  16. Chapter 8: The Rise of the Machines: How AI Will Affect Us All
    1. The Rise of the Machines
    2. Transforming the Future of the Internet
    3. Technology Running Mates
    4. The Power to Transform Community
    5. Controlling the Rise of the Machines
    6. Conclusion
  17. Chapter 9: Liars, Cheaters, Scammers, and Cash Grabbers
    1. Crypto and Cartoon Elite
    2. New Path Forward
  18. Chapter 10: The Future of Work
    1. Part 1: The Metaverse
    2. What the Metaverse Is Not
    3. Only One Metaverse
    4. The Next Iteration of the Internet
    5. Metaverse Goals: A Strategic Stance
    6. Conclusion
    7. Part 2: The Industrial Metaverse
    8. The Future of Work
    9. Ice, Ice Baby
    10. Acquiring the Right Talent
    11. Conclusion
  19. Chapter 11: The Future of Community
    1. A New Beginning
    2. Giving Power Back to the People
    3. Driving Innovation
    4. Rome Wasn't Built in a Day
    5. Artificial Intelligence and the Evolution of Community, Brand Building, and Social Media: A Dive into the Next Wave of Human Connection
    6. Quantum Computing: Revolutionizing Community Building, Branding, and Social Media Interactions in the Digital Era
    7. Web4: The Dawn of Immersive, Intelligent, and Interactive Community Building, Brand Development, and Social Media Engagement and 5G, 6G, Spatial Computing to the Metaverse
    8. The Imperative of Human Interaction in Community Building
    9. Future Proof: Building a Better Community
  20. Acknowledgments
  21. About the Authors
    1. John Kraski
    2. Justin Shenkarow
  22. Index
  23. End User License Agreement

Product information

  • Title: The Future of Community
  • Author(s): John Kraski, Justin Shenkarow
  • Release date: December 2023
  • Publisher(s): Wiley
  • ISBN: 9781394215256